Educational Materials: Accessible Knowledge via Engaging Design

I believe well-designed, engaging educational materials are crucial for cultivating critical thinking and knowledge. The following projects exemplify this conviction.

ABM Success Story

As the Design team’s ABM point of contact, I led a collaborative presentation with my Creative Director and Digital team for the wider marketing group. We shared valuable insights and best practices, and I used the opportunity to celebrate our team’s achievements and express gratitude. This approach boosted morale and made our content more memorable.

The ABM Success Story presentation highlighted valuable A/B testing insights in an interactive presentation and also served as reference guides for future projects.
The ABM Success Story presentation highlighted valuable A/B testing insights in an interactive presentation and also served as reference guides for future projects.
I used wooden building blocks as a visual metaphor to illustrate the evolution from disordered confusion to structured alignment.
I used wooden building blocks as a visual metaphor to illustrate the evolution from disordered confusion to structured alignment.
My co-presenters and I detailed our optimization process, highlighting updated creative and introducing a workflow-enhancing intake document.
My co-presenters and I detailed our optimization process, highlighting updated creative and introducing a workflow-enhancing intake document.
I explained how we translated insights into scalable strategies for larger teams, illustrated by industry-specific visuals.
I explained how we translated insights into scalable strategies for larger teams, illustrated by industry-specific visuals.
These slides facilitated a more thorough presentation of the data's discoveries by our ABM specialist.
These slides facilitated a more thorough presentation of the data's discoveries by our ABM specialist.
The story ended with a metaphor: our collaborative efforts, like intertwined redwood roots, helped us achieve heights we couldn't have attained alone.
The story ended with a metaphor: our collaborative efforts, like intertwined redwood roots, helped us achieve heights we couldn't have attained alone.
I continued the building block theme visually, then transitioned to audience participation.
I continued the building block theme visually, then transitioned to audience participation.

Company: Sterling

Overall Concept/Presentation Design: Carmela Pereira

Programs/Services Used: Adobe InDesign, Illustrator, Photoshop

Content: Carmela Pereira, Deborah Knapp, Nathan Sterzenbach, Lanette Mannon

Sterling Best Practice Guidance Documents

To reduce inefficiencies and empower the organization, I developed a variety of Best Practice documents for the Marketing team, streamlining operations and fostering collaboration with clear, accessible information.

I led a Marketing Lunch and Learn on video best practices, drawing cinematic parallels for a memorable learning experience.
I led a Marketing Lunch and Learn on video best practices, drawing cinematic parallels for a memorable learning experience.
Charlie Chaplin's quote, from a true pioneer of film, served as a natural and resonant launchpad for the presentation.
Charlie Chaplin's quote, from a true pioneer of film, served as a natural and resonant launchpad for the presentation.
To build a persuasive argument, I leveraged data and visuals from a range of reputable sources, along with a little humor of pleading Puss in Boots eyes.
To build a persuasive argument, I leveraged data and visuals from a range of reputable sources, along with a little humor of pleading Puss in Boots eyes.
I took the initiative to address the crucial strategy conversations that were frequently overlooked.
I took the initiative to address the crucial strategy conversations that were frequently overlooked.
I defined best-practice guidelines and timelines for a streamlined pre-production phase.
I defined best-practice guidelines and timelines for a streamlined pre-production phase.
To improve video performance, I guided the team towards script formats that aligned better with our business goals, rather than low-performing talking head videos.
To improve video performance, I guided the team towards script formats that aligned better with our business goals, rather than low-performing talking head videos.
To improve the low-quality talking head videos from subject matter experts, I provided practical guidance on video setups and demonstrated professional results using a Rode vlogger kit.
To improve the low-quality talking head videos from subject matter experts, I provided practical guidance on video setups and demonstrated professional results using a Rode vlogger kit.
Actual projects demonstrated video best practices and made my advice more relatable for my audience.
Actual projects demonstrated video best practices and made my advice more relatable for my audience.
To improve efficiency, I provided estimated turnaround times and suggestions to help our viewers work more effectively with us.
To improve efficiency, I provided estimated turnaround times and suggestions to help our viewers work more effectively with us.
Concluding with resources and SaaS sneak peeks, I used an impactful Einstein quote (even though he is a not a cinema star) and kicked off Q&A with a 'Few Good Men' joke.
Concluding with resources and SaaS sneak peeks, I used an impactful Einstein quote (even though he is a not a cinema star) and kicked off Q&A with a 'Few Good Men' joke.
Overview of how I used engaging visuals and movie references to create a relatable and impactful presentation opening
Overview of how I used engaging visuals and movie references to create a relatable and impactful presentation opening
Overview of how I maintained thematic continuity throughout the presentation, which was designed to serve as both a presentation and a lasting resource for attendees
Overview of how I maintained thematic continuity throughout the presentation, which was designed to serve as both a presentation and a lasting resource for attendees
Cheat Sheet/Long Scroll Visual Resource on best practices for shooting professional video content (Side 1)
Cheat Sheet/Long Scroll Visual Resource on best practices for shooting professional video content (Side 1)
Cheat Sheet/Long Scroll Visual Resource (Side 2)
Cheat Sheet/Long Scroll Visual Resource (Side 2)

Company: Sterling

Overall Concept/Presentation Design: Carmela Pereira

Programs/Services Used: Adobe InDesign, Illustrator, Photoshop

Content: Carmela Pereira

Creative Input: Brand Team

Amplify 4th and 5th Grade Narratives

I art directed illustrations for 4th and 5th grade personal narratives at Amplify, an ed-tech company. In collaboration with an off-site illustrator, I produced vibrant, budget-friendly black and white visuals that engaged students and inspired them to craft their own stories. This rewarding project remains a career highlight.

4th and 5th Grader Personal Narrative covers, side by side
4th and 5th Grader Personal Narrative covers, side by side
4th Grade Personal Narrative student-facing reader
4th Grade Personal Narrative student-facing reader
The narrator learned the profound power of kindness after her compassionate best friend lied about a bed-wetting accident at a Halloween slumber party.
The narrator learned the profound power of kindness after her compassionate best friend lied about a bed-wetting accident at a Halloween slumber party.
Lacking sex-reveal technology, Condoleezza Rice's mother's certainty of a girl inspired her unique name, contrasting with her father's hope for a sports hero son, John.
Lacking sex-reveal technology, Condoleezza Rice's mother's certainty of a girl inspired her unique name, contrasting with her father's hope for a sports hero son, John.
This image shows her father meeting his baby girl, his hopes for a son transformed into unconditional acceptance of his daughter.
This image shows her father meeting his baby girl, his hopes for a son transformed into unconditional acceptance of his daughter.
A woman's nostalgic journey is visually evoked, contrasting her wild childhood flavors (guava, castor oil) with her conventional adult tastes (apple, pear).
A woman's nostalgic journey is visually evoked, contrasting her wild childhood flavors (guava, castor oil) with her conventional adult tastes (apple, pear).
Beverly Cleary’s personal narrative describes her awakening to a world of wonder, far larger and more exotic than her childhood farm.
Beverly Cleary’s personal narrative describes her awakening to a world of wonder, far larger and more exotic than her childhood farm.
Set in the 1920s, this story captures the childhood naivete of the adventurous young Beverly, who imagines she can walk around the world from her farm.
Set in the 1920s, this story captures the childhood naivete of the adventurous young Beverly, who imagines she can walk around the world from her farm.
5th Grade Personal Narrative student-facing reader
5th Grade Personal Narrative student-facing reader
A relatable and funny story capturing a young Cuban-American boy's earnest attempts to recreate a 'real' American Thanksgiving
A relatable and funny story capturing a young Cuban-American boy's earnest attempts to recreate a 'real' American Thanksgiving
A key visual: his desperate Norman Rockwell Thanksgiving recreation with mismatched chairs and paper decorations—likely relatable to immigrant students
A key visual: his desperate Norman Rockwell Thanksgiving recreation with mismatched chairs and paper decorations—likely relatable to immigrant students
In conclusion, the writer parallels his family's immigrant journey with the Pilgrims', noting shared hope and courage without traditional Thanksgiving foods.
In conclusion, the writer parallels his family's immigrant journey with the Pilgrims', noting shared hope and courage without traditional Thanksgiving foods.
Bertie Bowman's autobiography illustrates how he escaped rural poverty at 13 and rose from Capitol Hill janitor to Senate staffer.
Bertie Bowman's autobiography illustrates how he escaped rural poverty at 13 and rose from Capitol Hill janitor to Senate staffer.
We used illustrations to visually highlight the stark contrast between Bowman's quiet farm life and his vibrant city career.
We used illustrations to visually highlight the stark contrast between Bowman's quiet farm life and his vibrant city career.
Inspired by “The Right Stuff,” Michael Massimino pursued his childhood dream of becoming an astronaut.
Inspired by “The Right Stuff,” Michael Massimino pursued his childhood dream of becoming an astronaut.
Realizing his lifelong dream, Massimino finds the triumph to be lonely. Even majestic space can’t replace human connection.
Realizing his lifelong dream, Massimino finds the triumph to be lonely. Even majestic space can’t replace human connection.
Samples of Grade 4 teacher materials from Amplify’s CKLA curriculum adoption bid for California, including personal narrative readers
Samples of Grade 4 teacher materials from Amplify’s CKLA curriculum adoption bid for California, including personal narrative readers
Samples of Grade 5 teacher materials from Amplify’s CKLA curriculum adoption bid for California, including personal narrative readers
Samples of Grade 5 teacher materials from Amplify’s CKLA curriculum adoption bid for California, including personal narrative readers

Company: Amplify

Art Direction/Design: Carmela Pereira

Illustration: Daniel Baxter

Programs Used: Adobe InDesign, Photoshop

Creative Direction: Todd Rawson