Paid Ads and Social Media: Connection & Conversion

I collaborated with Sterling’s Social Media and Digital teams to craft personalized experiences across paid and social channels, achieving measurable results through engaged connections.

Paid Ads - Account-Based Marketing (ABM)

Account-based marketing (ABM) drives revenue through tailored campaigns for high-value companies. I helped marketers maximize ad campaign impact by tailoring messaging and visuals across a broad range of diverse industries.

Sample ABM ads from a range of key corporate initiatives, industry sectors, and service offerings.
Sample ABM ads from a range of key corporate initiatives, industry sectors, and service offerings.
My team ran A/B tests of layouts, headlines, and calls to action to identify and implement the most effective solutions for our criminal background check initiative.
My team ran A/B tests of layouts, headlines, and calls to action to identify and implement the most effective solutions for our criminal background check initiative.
For our major Identity Verification initiative, we systematically tested different layouts and headlines to determine the most effective design.
For our major Identity Verification initiative, we systematically tested different layouts and headlines to determine the most effective design.
ABM for retail was bright, approachable, friendly. The vertical marketer requested that we test one A/B variation for body copy.
ABM for retail was bright, approachable, friendly. The vertical marketer requested that we test one A/B variation for body copy.
ABM creative for the Hospitality industry
ABM creative for the Hospitality industry
ABM creative for Healthcare & Life Sciences
ABM creative for Healthcare & Life Sciences

Company: Sterling

Art Direction/Design: Carmela Pereira

Programs/Services Used: Adobe InDesign, Illustrator, Photoshop

Content: Content Team and various Vertical Marketing Directors

Creative Direction: Deborah Knapp, Jamie Cerino, Angela Stelle

Organic Social - Static

I constructed versatile PowerPoint and Visme templates, enabling Sterling’s Social Media team to efficiently produce on-brand static, carousel, and motion assets across diverse industries with minimal Design involvement.

Fact or Myth Carousel (This was later adapted for other industries.)
Fact or Myth Carousel (This was later adapted for other industries.)
Customer testimonials template suite: A versatile social carousel solution designed in PPT to create standalone graphics, carousels, and videos for a range of diverse use cases.
Customer testimonials template suite: A versatile social carousel solution designed in PPT to create standalone graphics, carousels, and videos for a range of diverse use cases.
Due Diligence carousel
Due Diligence carousel
Staffing carousel (also tried for ABM)
Staffing carousel (also tried for ABM)
Full set of Staffing visuals
Full set of Staffing visuals
One off: Retail and variants for Compliance
One off: Retail and variants for Compliance

Company: Sterling

Art Direction/Design: Carmela Pereira

Programs/Services Used: Adobe InDesign, Illustrator, Photoshop

Content: Content Team and various Vertical Marketing Directors

Creative Direction: Deborah Knapp, Jamie Cerino, Angela Stelle

Organic Social - Animated Pieces

I developed bespoke video content featuring motion graphics for a diverse range of special occasions, including American Memorial Day, Diwali, Thanksgiving, and Sterling’s milestone of 50,000 LinkedIn subscribers.

Company: Sterling

Art Direction/Video Editing/Animation: Carmela Pereira

Programs Used: Adobe Premiere Pro, After Effects

Creative Oversight: Deborah Knapp, Angela Stelle, Katelyn Brower

Sterling Live: Brand Identifier

Sterling Live was a unique brand identifier, distinguishing us from competitors with real-time, talk-show content. To visually match our host’s ebullient energy, I crafted a vibrant, fresh design, balancing our core brand with a fun, exciting aesthetic.

Sterling Live, broadcast via LinkedIn Live, delivered information to viewers through live sessions featuring a wide spectrum of subject matter experts.
Sterling Live, broadcast via LinkedIn Live, delivered information to viewers through live sessions featuring a wide spectrum of subject matter experts.
I designed a suite of ready-to-use graphic templates for the live show, including social, countdown, contact, and on-air overlay.
I designed a suite of ready-to-use graphic templates for the live show, including social, countdown, contact, and on-air overlay.
To enable the host to independently create materials, I designed layout templates for various speaker counts and text lengths.
To enable the host to independently create materials, I designed layout templates for various speaker counts and text lengths.
Sterling Live logo
Sterling Live logo
Sterling Live Hub: full episode thumbnail templates designed to accommodate varying lengths of copy and number of speakers
Sterling Live Hub: full episode thumbnail templates designed to accommodate varying lengths of copy and number of speakers
YouTube Shorts: thumbnail templates for varying copy lengths
YouTube Shorts: thumbnail templates for varying copy lengths

Company: Sterling

Art Direction/Design: Carmela Pereira

Programs Used: Adobe InDesign, Illustrator, Photoshop

Creative Oversight: Deborah Knapp, Katelyn Brower, Jamie Serino, Angela Stelle