Art Direction & Visual Storytelling
Art Direction & Visual Storytelling
Sterling’s brand videos helped us grow our presence, boost sales, and foster a more engaged community across our digital channels. After the pandemic, I art directed and edited many seminal brand videos for Sterling, fortifying its reputation as a trusted advisor.
To address post-pandemic client concerns about secure remote hiring amid rising identity fraud, I art directed award-winning creative using uplifting, heartfelt visuals, pacing, and music.
While “Authenticity” focused on feel-good, emotional human connection, The Next Step follow-up video was a dynamic, motivating call-to-action aimed to invigorate viewers into contacting a sales rep.
Company: Sterling
Concepting/Art Direction: Carmela Pereira
Programs Used: Adobe Premiere Pro, After Effects
Video Editing/Animation: Chris Fucci
Creative Oversight: Deborah Knapp, Jamie Serino, Angela Stelle
Through conscientious, attuned collaboration with stakeholders, I created a dynamic experience that conveyed ease and momentum for a high-value Transportation initiative by humanizing and simplifying a complex process.
Company: Sterling
Art and Voice Direction/Video Editing/Animation: Carmela Pereira
Programs Used: Adobe Premiere Pro, After Effects
Script: Angelina Derajtys, Ken Schnee
Creative Oversight: Deborah Knapp, Angela Stelle
Voice Over Talent: Sheena Mac
Creating this video about identity verification was a journey of self-discovery, revealing both Sterling’s post-Covid identity and my own capabilities as a storyteller.
Company: Sterling
Art and Voice Direction/Video Editing/Animation: Carmela Pereira
Programs Used: Adobe Premiere Pro, After Effects
Script: Sonal Patel, Matt Haugh
Creative Oversight: Deborah Knapp, Jamie Serino, Angela Stelle
Voice Over Talent: Sheena Mac
To immerse viewers in the action of the large human resources event, I transformed less-than-stellar source material into engaging social videos for these next-day projects, delivering an dynamic experience with minimal direction.
Company: Sterling
Art Direction/Video Editing/Animation: Carmela Pereira
Programs Used: Adobe Premiere Pro, After Effects
Creative Oversight: Katelyn Brower